Rob McAdam, LCSW, Vice President of Behavioral Health, Aviva Health, is a seasoned behavioral health leader with over 20 years of experience serving Medicaid populations. He earned his degree from Syracuse University and brings extensive practice-based expertise in serious and persistent mental illness (SPMI), case management, crisis intervention, peer support, integrated care, program development, and network management. At Aviva Health, Rob oversees both an integrated Primary Care Behavioral Health program and a traditional Outpatient Behavioral Health program, leading initiatives to deliver accessible, high-quality, and coordinated care to underserved communities. 

Amber Murray, RN, BSN, MA, PMP, Senior Technical Expert Lead and Project Director, JBS International, focuses on systems transformation and change management to integrate behavioral health into a variety of health care settings. For five years she has served as Deputy or Project Director for the HRSA-funded Behavioral Health Technical Assistance grant, which provides free primary and behavioral health integration training and technical assistgance to HRSA-supported health centers. She’s worked with community health centers and Primary Care Associations across the country to adopt an effective integrated care environment, analyze and adapt workflows to enhance care efficiency, and support implementation of integrated care best practices.